With the fast pace and advanced development of technology, a well-developed website or mobile app could definitely help to build your own brand image, at the same time enhancing your business performance. You may be getting confused about what you should develop first, a web design, a mobile app design, or even a customized system? You may take a look at below characteristics of each service and see which one suits your business most.
1.WebDesign & WebDevelopment
To transfer your business from brick-and-mortar to online, building a website may be the fastest way in getting used to online business. A well-developed website not only makes your business professional but also reaching your current and potential customers by the internet in 24 hours, 365 days. Your customers could also read the latest content updated by you, and enjoy automatic order and payment experience with different payment gateways. The price of web-design varies, depending on the type of web design e.g. static, dynamic, or website builder.
In addition, be careful of the choice of web development company as it may affect the outcome of your website.
2. Mobile App Design & App Development
The mobile app is actually an essential marketing tool during this mobile-savvy age, which helps to achieve higher mobility as well as motivate the interactiveness between users. By sending push notifications to users could keep reminding users about your brand, so as to increase their brand awareness towards your business. Yet, the app development cost differs according to different app types, but the overall cost must be higher than web design due to the mobile app design complexity. Meanwhile, the app developer would have to test the app and debug it for both IOS and Android systems, which causes longer app development time.
3. Customised System
Different from traditional management systems like standardized ERP and POS, CRM, or VIP, a customized system is a tailor-made design system according to your business structure and business needs. A customized system not only provides high flexibility on system functionality and integration but also is capable to be optimized and expanded to fit your fast-changing market needs, like connecting Mobile App and even Virtual-reality VR-system.
4. SEM(Search Engine Marketing)
You have to apply a wide range of SEM strategies to boost your website’s search ranking and exposure. With SEM, you could pay for keyword ads and appear on the SERPs to let your target customers know about you. The common SEM platforms are Google Ads and Bing Ads. Choosing the right keywords, demographics, and budget adjustments are keys to success in SEM.
5. SEO(Search Engine Optimisation)
Other than SEM, SEO is a long-term strategy of improving your website to increase traffic for relevant searching results. SEO helps to increase both the quality and quantity of traffic in organic results that are good for your business development in long term. In SEO, key elements like crawl accessibility, keywords optimization, Backlinks, Responsive-design and valuable website contents occupy only 20% of the key elements under the fast-changing SEO ranking policies of different Search Engines.
You may choose a professional service provider that understands your business needs as well as the SEO-trends and consult different IT service company for more accurate opinions.